September 13, 2021 · News
NEW YORK, NY and PHOENIX, AZ – September 13, 2021 – Cerberus Capital Management, L.P. (together with its affiliates, “Cerberus”), Brooklyn Bedding LLC (“Brooklyn Bedding”), and Helix Sleep, Inc. (“Helix”) today announced the signing of definitive agreements pursuant to which an affiliate of Cerberus will acquire each of Brooklyn Bedding and Helix in a series of related transactions. Upon completion of the transactions, the businesses will operate under a holding company structure in partnership with their respective founders, as well as other existing shareholders, who will retain a significant minority ownership interest in the combined business on a going forward basis. The combined company will be a leading direct-to-consumer (“DTC”) mattress platform that will provide customers with a broad portfolio of high-quality offerings and superior end-to-end experiences.